The design team interviewed college students. Then designers separated into four teams to create whiteboard concepts identifying new opportunities.

A two day Deep Dive included sociology students, project management, UX Designers, and engineers.

Students were asked to playact by writing a ‘Love Letter’ or 'Goodbye Love Letter’ to their other significant lover: Sociology.

Throughout the iterative design process, students played a key role in giving input.

Low fidelity designs focused on the Sociology term: Stratification.

Low fidelity designs and research helped to understand if students preferred to upload their own image vs. selecting an image from a photo gallery.