The use of visualization tools help to convey complex information in a clear and inspirational manner to invoke innovative thinking. Analysis, Synthesis & Design. Core Team: Johann Mendel and Terri Ducay.
Modeling information reveals new salience and meanings hidden in data in this MSFT emerging markets project. Analysis, Synthesis & Design. Core Team: Lianne Yu and Terri Ducay.
Dense quantitative data sets are analyzed and synthesized to create a visual model for MSFT showing market environment and highlighting inter-dependencies of key players. Analysis, Synthesis & Design. Core Team: Johann Mendel and Terri Ducay
Semiotic methods were used in a project for Nestle when investigating a color vocabulary strategy for their mass market chocolate packaging. Analysis, Synthesis & Design. Core Team: Johann Mendel and Terri Ducay.
A through audit of cultural forces allowed additional understanding of meaning communicated through signs, symbols and other signifiers when addressing Nestlé's branding. Analysis, Synthesis & Design. Core Team: Johann Mendel and Terri Ducay.
A chart showing guidelines in how to create appropriate materials for a company’s internal audiences. Analysis, Synthesis & Design.
Core Team: Johann Mendel and Terri Ducay.
Creating personas with nuanced information comparisons help to create reliable and realistic representations. Analysis, Synthesis & Design. Core Team: Terri Ducay.